About Us

Hospitality is our passion and flows through every other choice we make or service we offer. We envision the coffee that we so carefully roasted being brewed with love and served at gatherings of friends and family, with a significant other every morning, and being shared as gifts. Take our coffee and share it.

Hospitality is a value we cherish and always aspire to put into practice, so please don't hesitate to contact us to get together for a chat over coffee.

Humans of Normal Roasting Company

Owners - Josh and Sara Holmquist

Coffee has always been about being together for us. From the beginning of our relationship, we have made it a priority to set time aside to connect over a cup of coffee every morning, and it has grown into the vehicle for connecting with the world. 

We have four blue-eyed monsters (aka children), Lily, Adair, Oakley, and Coy, and enjoy spending time together. We are a homeschooling, Christ-following, small town family, but I promise we're normal. We have a Golden Retriever named Cricket, a Corgi named Dash, and a bunch of pet chickens all with literary names. You'll usually find us adventuring outside or in a book. So basically, we're as un-hipster as you can get, but we've educated ourselves extensively and absolutely love the coffee industry, so I guess we're just normal people who love coffee.

family photo fall folliage
But we're not the only humans making this thing go, and wouldn't be where we are without the crew serving drinks and roasting coffee. We're in constant awe that we get to do this, lead these humans, and work every day with each other.