co-owner & COO
Josh Holmquist
Born and raised in Burwell, Short Josh loves his wife and kids, wandering in nature, and exploring with the family. He's passionate about his people and loves seeing them excel at what they do.
Favorite drink: Single origin espresso.
Always ready to talk at josh@normalroasting.company.
Co-owner & CEO
Sara Holmquist
Sara is the CEO and marketing director of Normal, leading the way on the creative voice and vision of everything we do. That's just in her spare time, though, while she follows Christ, homeschools her four kids, bakes sourdough, and keeps her coffee mug handy at all times.
Favorite drink: Americano.
Head roaster
Josh Uden
From Kearney, Nebraska, Josh Uden is our head roaster and lifelong learner of coffee math. In coffee sourcing, roasting, and the science of it all, Josh is the guy.
Favorite drink: Any weird, interesting, or obscure coffee you put in front of him.
Sharing coffee knowledge at roaster@normalroasting.company.