The Normal Wholesale Collective

is the network of shops and organizations serving Normal coffee.

Our wholesale friends are the backbone of Normal, and we're absolutely giddy with excitement about launching our specialized support just for them.

We've recently rebuilt our wholesale platform to support Collective members in a new, streamlined way.

Click the link below to see how we're all about Specialty Coffee + Specialty Support.

Not Your Normal Wholesaler.

From sourcing, to roasting, to quality control, our coffee is handcrafted every step of the way.

Step one

Getting to Know You

Drop us a line by filling out the contact form below or emailing us at

Then you'll get to know Josh Holmquist better, and chat via phone call, Zoom, or come see us in person and take a tour of the roastery.

(We're open to carrier pigeons, too!)

Step Two

Joining Our Adventure

If Normal suits your style, you'll receive a sample box of our coffees (score!).

You'll also receive access to our wholesale website that makes your ordering a breeze.

Step Three

Support That Doesn't Stop

Finally, you'll be onboarded as a full wholesale member, which gives you direct access to the Normal crew for questions, and a group of Wholesale Collective members for a community of awesome coffee entrepreneurs.

We've also got training videos, downloadable in-shop materials, and logistics resources ready for you, plus additional consulting opportunities with owner Josh Holmquist or head roaster Josh Uden.

Interested in joining the Collective?