The Normal Wholesale Collective
is the network of shops and organizations serving Normal coffee.
Our wholesale friends are the backbone of Normal, and we're absolutely giddy with excitement about launching our specialized support just for them.

Not Your Normal Wholesaler.
From sourcing, to roasting, to quality control, our coffee is handcrafted every step of the way.

Step one
Getting to Know You
Drop us a line by filling out the contact form below or emailing us at hello@normalroasting.company.
Then you'll get to know Josh Holmquist better, and chat via phone call, Zoom, or come see us in person and take a tour of the roastery.
(We're open to carrier pigeons, too!)

Step Two
Joining Our Adventure
If Normal suits your style, you'll receive a sample box of our coffees (score!).
You'll also receive access to RoasterTools, our wholesale ordering portal that makes your reordering a breeze.

Step Three
Support That Doesn't Stop
Finally, you'll be onboarded to our wholesale member exclusive platforms that gives you direct access to the Normal crew for questions, and a group of Wholesale Collective members for a community of awesome coffee entrepreneurs.
We've also got training videos, downloadable in-shop materials, and logistics resources ready for you, plus additional consulting opportunities with owner Josh Holmquist or head roaster Josh Uden.