Normal Wholesale Collective

Join the Normal Wholesale Collective

Come in, we're awesome. Current wholesale members can enter our portal here.

The Normal Wholesale Collective is the network of shops and organizations serving Normal coffee, but the collective is about to get even better with an online learning platform. We've been teasing this for months but we're almost there. Our wholesale friends are the backbone of Normal, and we're absolutely giddy with excitement about being able to launch this platform just for them. When we jumped into this industry we found a lot of "don't let anyone see inside your roastery" and "figure it out for yourself, that's what I did" and honestly? It's not helpful. So we wanted to make starting, building, and improving our coffee businesses easier.

The Normal Wholesale Collective online learning platform is a four-part experience that you won't find with other roasters.

Training & Building :: This section compiles a (growing) video library of barista training, equipment maintenance, and more, with printable outlines.

Downloads :: This is where you'll find downloads for our drip coffees, resources for building a menu, and more.

Connect :: (this is my favorite part) Not only will you have access to the Normal crew in a new way, but you'll get to connect with all of the other Normal shops. We envision awesome friendships and collaborations happening with this and we can't wait to see it happen! You'll get more input on what coffees we carry and events we host and see the latest Normal News.

Support :: You'll find FAQs on how our ordering portal works and the ways to best use it, along with information on how to access our consulting and coaching services.

Contact us now to fill out a wholesale client application.