Normal Roasting Company
Chronicle - 2025 Winter Feature
Chronicle - 2025 Winter Feature
We are bringing back an old favorite- you may remember the Honey Highlander from 2020. This coffee is processed using the honey process, where some of the pulp is left on the seed, imbuing fruity flavors into it. Enjoy notes of grapefruit, pear, and sweet pastry.
In the Kerinci Valley—home to nearly 300,000 people—coffee has become both livelihood and legacy. Since 2013, a vast majority of families here have planted their own coffee trees, cultivating not just crops but community. Their story is one of patience, resilience, and care for the land that gives back with every harvest.
It is easy to be romantic about good coffee. The story of coffee is so much more than just how this batch came from the farm to your cup; every time you drink coffee, you are joining the millions of other humans who have used this drink to move them through their lives. Coffee has been gathered over, fought over, sweat over, and has blessed millions. We encourage you to pause while you sip and reflect on the beauty of getting to participate in coffee.
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